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Jing Academy

Powered by Équité

Unlock your potential with our comprehensive online luxury training program

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Powered by Jing Daily, the leading source of global luxury market insights in China, Jing Academy offers essential tools for navigating the dynamic landscape of the luxury industry. Join us as we provide on-the-ground news, cultural insights, trends, intelligence, and analysis to decode the complex and rapidly changing luxury ecosystem. In an era of adaptability and innovation, Jing Academy empowers leaders like you to shape the future of luxury—one visionary at a time.

Jing Zhang, Global Editor in Chief

Jing Academy for individuals

Jing Academy, Powered by Équité, is an immersive online educational platform meticulously crafted to peel back the layers of the enigmatic world of luxury. Through 
a comprehensive curriculum, the academy seeks to dissect the essence, values, and underlying principles of the luxury industry.

With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed 
to garner a holistic understanding of the subject. Whether you’re an aspiring entrepreneur, a seasoned luxury brand professional, or a curious enthusiast, this academy offers insights and strategies tailored for the modern luxury landscape.

Pricing starts as low as $165/month or $1755/year.

Jing Academy for Enterprise

Jing Academy’s bespoke enterprise training is crafted in collaboration with your Executive and HR teams to align with your organization’s training objectives. Led by Dr. Daniel Langer, a top 5 luxury opinion leader by Netbase Quid and Executive Professor of Luxury Strategy at Pepperdine University in Malibu, California, our curriculum integrates cutting-edge with real world applicability.

By adopting our tailored training, companies ensure all staff embody luxury service principles, fostering unity and synchronicity across the organization. One break in the customer experience chain can have extreme negative effects on your organization. The Jing Academy Enterprise training program covers foundational luxury service and specialized modules, curated to deliver exceptional customer experiences comprehensively throughout your organization and preparing them for the coming AI & Gen Z customer revolution.

With Jing Academy’s Enterprise Training, businesses unlock their teams’ full potential, setting a new benchmark in the luxury sector and setting the foundation for a workforce energized and ready to take on the challenges of the coming luxury buyer revolution.

Course Modules

Click below to get a preview of the course content:

What is Luxury Today

What you will learn:

  • How to create a luxury experience and what the brand story should be about
  • What demographic is most important to capture today for future relevance
  • What is the most important factor when defining one’s brand
  • What is the new way luxury consumers gain inspiration
  • What provides a perception shift for a product
  • Where customers get most of their information about a brand

Creating a Luxury Brand Experience

What you will learn:

  • Essentials to managing a luxury brand
  • Creating the best brand experiences
  • What luxury companies fail to realize with top level clientele
  • How a luxury memory in luxury is created
  • What you won’t find in the top 100 brands in the world, in terms of valuation

Ability to Influence

What you will learn:

  • The ability to innovate and influence
  • The most critical drivers for creation of extreme value
  • What happens if a brand story is not well-defined
  • What are limiting factors in luxury
  • Influence how people see a category to create extreme value

Romancing the Brand

What you will learn:

  • Definitions of Luxury
  • How Luxury Clientele stays loyal to a brand
  • What can cause a client to break up with a luxury brand
  • What breaking up with a brand is exactly the same as
  • Analyzing Luxury Managers Intuition

Framework of Luxury

What you will learn:

  • Luxury purchases in the digital realm
  • What are luxury drivers
  • The 4 dimensions of difficulty in luxury
  • The single biggest opportunity for a luxury brand
  • What Luxury pricing is the reflection of

Luxury Sales Process

What you will learn:

  • What not to ask in the luxury sales process
  • Critical elements to selling luxury
  • Ideal outcome in selling luxury
  • Outcome of doing things right in the luxury process
  • How Luxury companies can create loyal customers

Luxury Pricing

What you will learn:

  • Why cultural capital is so important and the main gatekeeper
  • How to “price differently”
  • Downside of luxury discounting and the effects of pricing your brand too low
  • If price defines the relationship between supply and demand
  • Why pricing often determines the relationship between brand and customer
  • What is the luxury index and what it helps you analyze

Future of Luxury

What you will learn:

  • What Gen Z means to many luxury brands
  • When Gen Z will be the #1 customer group of luxury brands
  • What Gen Z will become to luxury brands
  • What luxury clients today want today
  • What luxury buyers need as the world becomes more complex

Digital Mastery

What you will learn:

  • Preferred option when analyzing a luxury brands market position
  • The increasing power of Social Listening technology
  • Luxury purchase decisions made through a digital journey
  • What luxury brands should be remembered for
  • What is most critical for brands to be successful in the luxury marketplace

Pricing starts as low as $165/month or $1755/year.

Led by Dr. Daniel Langer

Équité founder and CEO Daniel Langer is one of the world’s most renowned experts on brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, a global “Top Five Luxury Key Opinion Leader to Watch 2021”. 
He won multiple awards for his work with brands in Europe, Asia, and the USA.

He is the Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University in Malibu, California, where is building a world-class center for disruptive luxury and where he is teaching MBA students. He also teaches at NYU and has been invited as a guest lecturer at London Business School, Singapore Management University, and others.